Home Menu Search

Think Bikes Campaign Launched

7 March 2014

Dramatic new figures from The AA show that nine out of ten drivers (93%) admit it is sometimes hard to see cyclists while driving and more than half (55%) are often ‘surprised when a cyclist appears from nowhere’.

These are the results of an AA-Populus poll of 17,629 drivers. A previous AA-Populus poll showed 85 per cent of drivers think motorcyclists are sometimes hard to see and more than half (57%) are often ‘surprised when a motorcycle appears from nowhere’.

As a result of these findings the AA and the AA Charitable Trust have got together, with support from British Cycling and The Motorcycle Industry Association, to launch a national 'Think Bikes!' awareness campaign.
 

Related news, events and information

Dashcam use expected to rise

4 December 2018 – Story from Fleet News. Two-thirds of drivers could be using dashcams in the coming months, according to a new...

A vehicle's first MOT test to remain at 3 years.

23 January 2018 – The Department for Transport (DfT) announced the result of their consultation to extend a vehicle's first MOT...

Mobile phone fines fall 40% after new penalties

7 March 2018 – The number of drivers issued with fixed penalty notices for using a handheld mobile phone at the wheel has...

Road Safety Conference 2018: Safer journeys for all

15 November 2017 – The University of Salford is hosting the Road Safety Conference 2018 where leading experts will explain the...

Two common myths about fleet driver safety

16 May 2018 – Dr Lisa Dorn from Driver Metrics highlights that traffic psychologists have spent decades investigating common...

AA Trust wins Prince Michael International Road Safety Award for ten years of innovative road safety campaigns

11 December 2018 – Press release from the AA Charitable Trust. The AA Trust has been awarded a prestigious Prince Michael...

Convictions for traffic offences on the rise again

9 May 2018 – Story from IAM RoadSmart. Official government figures analysed by road safety charity IAM RoadSmart have found...