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Hard Hitting Advertising

14 May 2007

A hard-hitting TV and cinema advert showing people being crushed to death in a road crash has been launched in Northern Ireland and the Republic of Ireland.

The graphic ad shows injuries and deaths resulting from a driver speeding, and a young man laid out in a morgue for identification by his bereaved parents.

www.larsoa.org.uk/larsoa/news/news_may07/may07_irish_ad.php