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Tyre Safety Campaign Kicks Off

4 October 2007

Helping to prevent vehicles crashes, improving fuel consumption and pumping less CO2 into the atmosphere, are vitally important messages related to under inflation of tyres, which are to be promoted by TyreSafe as part of the first nationwide tyre safety and awareness campaign which has kicked off this month.

The recent government television advertising campaign outlined the waste of fuel and damage to the environment that under inflated tyres can cause. TyreSafe is backing this initiative with a major promotional programme outlining the effects in road safety terms of under inflated tyres and involving the UK tyre industry in this important campaign.