New THINK! motorcycle safety toolkit
As part of its motorcycling campaign which will run from March – September, THINK! has produce a new motorcycle safety toolkit.
The campaign will run from the THINK! BIKER Facebook channel and will encourage motorcyclists to:
- Sign up to extra training
- Reduce their speed on country roads
- Wear the correct protective safety gear – in all weather conditions
Motorcyclists account for a tiny percentage of road traffic in Great Britain (1% in 2014) but are the most at-risk user group. In 2014, there were 339 fatalities and 5,289 seriously injured casualties. THINK! is targeting the 30-59 years category because in 2014 some 59% of all motorcyclist fatalities were in this age range.
THINK! will also be encouraging drivers to look out for motorcyclists at junctions via the THINK! Twitter and THINK! Facebook channels.
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