Acusensus has won a Prince Michael International Road Safety Award
The Australian AI road safety company Acusensus has won a Prince Michael International Road Safety Award for its ‘Heads-Up’ technology, which spots drivers using mobile phones at the wheel, or vehicle occupants not wearing a seat belt.
The prestigious awards, which have run for more than 30 years, are designed to give public recognition to those who have improved road safety.
Pioneered in Australia, the Heads Up technology is now being deployed in the UK and the United States.
It uses bespoke roadside cameras and Artificial Intelligence-based image analysis to flag up likely violations involving people holding a phone or not wearing a seat belt. Anonymised images of possible rule-breakers are sent for human review, to decide if a potential offence has occurred.
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