Be A Sport, Check Your Tyres Campaign
TyreSafe has announced the launch of its Be a Sport, Check Your Tyres campaign. This initiative encourages road users to adopt the mindset of elite athletes by emphasising the importance of preparation for peak performance—specifically, in maintaining their tyres.
TyreSafe is using the crucial ACT acronym to help riders and drivers remember three essential steps for tyre care, and the campaign uses a fun and engaging tyre sports stars in a range of scenarios, to link tyre safety to the summer of sport.
- A – Air pressure: Ensure your tyres are inflated to the manufacturer’s recommended levels.
- C – Condition: Regularly check tyres for cuts, bulges, and wear and tear.
- T – Tread depth: Make sure your tyres have a tread depth of at least 1.6mm, the legal minimum, for optimal grip and safety.
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