DriveTech launches Driver’s Mate
DriveTech, part of the AA, has launched Driver’s Mate, an innovative new way of communicating safety with professional drivers. Designed to remind drivers of their moral and legal obligations just before getting behind the wheel, the innovative series of 90-second videos champions and reinforces on-road safety practices.
With hundreds of videos already available, Driver’s Mate not only encourages better behaviours but is designed to refresh a driver’s awareness and ensure a change in attitude so learnings are applied in practice. The 90-second clips share messages about compliance, driver behaviour and cost savings portrayed through engaging short stories, ideal for viewing on mobile devices.
The Driver’s Mate initiative comprises a series of 90-second videos, designed for viewing on mobile devices, which aim to remind drivers of their moral and legal obligations before getting behind the wheel.
For more information please click here.
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