E-Bike Battery Education Campaign
The UK cycling sector, including industry trade bodies, leading e-bike brands, local bike shops and national charities, has joined forces for the biggest-ever national E-Bike Battery Education Campaign to boost electric bike battery safety knowledge, inform more people of the benefits of e-cycling, and encourage consumers to buy with confidence.
Many people have become hesitant to buy an e-cycle after learning about battery fire incidents, discouraging them from experiencing the benefits of active travel and e-cycling for leisure. However, two thirds of UK adults say that e-bike battery education would lower their concerns about purchasing and using an e-bike.
This is why the Electric Bike Alliance has launched the ‘ E-Bike Positive ’ campaign.
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