Is pushing your speed worth it?

14 January 2025

THINK! relaunches its “ Is pushing it worth it ?” speed awareness campaign to remind young drivers of the dangers of travelling too fast for the conditions on rural roads. 

Speed contributes to over half of all fatal collisions with the majority of these happening on rural roads, where ‘driving too fast for the conditions’ is the leading cause of speed-related fatalities.

THINK! Targets young men, aged 17-24, who are four times more likely to be killed or seriously injured in collisions compared to any other age group. Speed kills and injures 137 young people every week yet only 32% of young men consider speeding to be very risky, with THINK! research revealing that this audience often underestimates the dangers of driving just a little too fast for the conditions.