Majority of motorists back ISA

2 August 2022

Fleet World reports that almost three out of four UK motorists (73%) back using in-car technology that would help ensure they stick to the speed limit.  

Speed limiters, which actively regulate or alert drivers to speeding, have just become compulsory for new cars introduced in the European Union but in UK, government has not yet announced its intentions.

Speed limiters, which actively regulate or alert drivers to speeding, have just become compulsory for new cars introduced in the European Union and the research from Startline Motor Finance shows strong backing for their introduction here.   

Under the General Safety Regulation, all newly launched car models in EU countries are required to have Intelligent Speed Assistance (ISA) tech as of 6 July 2022. However, the UK Department for Transport said it would not implement the systems from the same date and added that no decision has yet been taken on which elements of the package will be implemented in the UK.  

Yet, the research from Startline indicates that drivers would welcome any such introduction. The survey, carried out among 300 consumers and 50 dealers, reveals that 93% encounter other drivers significantly exceeding the speed limit and 90% find it “threatening” when other drivers speed. However, 72% admit to exceeding the speed limit slightly themselves and 30% do so significantly. Despite this, 60% say they believe they are still driving safely when they are speeding.