Mates for Life 2023
THINK! is relaunching the Mates for Life campaign to empower friends to intervene if the moment arises with the message ‘A mate doesn’t let a mate drink drive’.
THINK! research shows that 8 in 10 young men agree it is unacceptable to drive over the legal limit and note personal responsibility to intervene, but almost a third say they would feel uncomfortable asking a friend not to drink when they were driving.
The campaign leads with the Mates for Life film which illustrates a young man urging his friend not to drink and drive by reminding him of the lifelong friendship and adventures they are yet to have. This follows last winter’s successful campaign which led to 7 in 10 young men taking action as a result of seeing our content, including stopping a friend drinking before driving.
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