THINK! launches ‘Drink a little, risk a lot’ campaign

21 November 2024

THINK! launches a new winter ‘Drink a little, risk a lot’ campaign to highlight the consequences of even a few drinks before driving.

In 2022, an estimated 1,920 people were killed or seriously injured in collisions where drink driving was a factor. Young men are over-represented in drink drive casualties, yet are less likely than the general population to say that drink driving is risky.

50% of young male drivers say they intend to be sensible but often get carried away when socialising, putting themselves at risk. The campaign aims to challenge young male drivers’ perceptions around personal limits, by raising awareness that even a little bit of alcohol can put them and their licence at risk.​