Driver DNA technology to signal U-turn in van driver behaviour

9 December 2009

White van man could be transformed into a kind, considerate and environmentally-friendly knight of the road thanks to a box of tricks called Driver DNA.

The ‘all seeing’ device has been produced by the world’s largest mobile resource management company, Trimble MRM.

Trimble MRM has already been adopted by a number of UK companies with large on-the-road fleets including British Gas and British Telecom.

The Driver DNA box can be attached to any vehicle and records where it is travelling and how it is being driven.
The telematics provider then sends the diagnostic information back to the driver’ business so managers can monitor bad driving habits and how well the vehicle is running.

“Improving road safety is paramount to us and our fleet customers,” said Andrew Yeoman, managing director of Trimble MRM. “If we can help drivers realise what they need to change and help prevent accidents then we are pleased to do so.

“Driver DNA uses diagnostics to ensure workforces are driving carefully and helps save companies money by running teams more effectively.”