Warning to Drivers - Consequences of Speeding

4 January 2010

A £1.4m THINK! campaign to highlight the devastating consequences of speeding for drivers as well as victims starts today 4 Jan.

The campaign's message is that if you kill someone while speeding you will be tormented by it forever. In the television advert a driver is haunted by images of the child he has killed - seeing his body in the bathroom mirror, through the window of a bus and when in the park with his son.

Additional Speed Management resources:

• Global Speed management good practice manual
  
• How and why the UK Department for Transport is committed to reducing the number of injuries and fatalities caused by excessive or inappropriate speed
  
• Speed - The Third International Congress - Thursday 13 May 2010, London, organised by the BRAKE Road Safety Forum