Home Menu Search

RoadSafe for Parents

27 January 2011

RoadSafe for Parents is a new campaign. Its aim is to remind parents of the role they have in influencing young drivers’ safety.

In 2009, more than ten 17-24 year olds were killed in road crashes every week.

Research shows that while the driving test ensures new, young motorists have the practical skills and knowledge, it cannot guarantee they have the experience that helps more established drivers avoid collisions.

Driver attitude and behaviour are a cause in most crashes involving young people, and road safety researchers say that parents have an important influence on this.

Children tend to pick up their parents’ driving habits from an early age. When the time comes for teenagers to learn to drive themselves, the type of advice parents pass on is significant.

RoadSafe for Parents has support from RoadSafe partners including a2om International, the AA, the IAM, the FIA Foundation and the RAC Foundation.

Find information and advice on helping young drivers prepare for the road at www.roadsafeforparents.com.

Related news, events and information

Ask your children for criticism this Christmas

17 December 2010 – Encouraging children to assess your skill and behaviour behind the wheel may sound like asking for trouble, but...

ROSPA focuses on learner drivers in Family Safety Week

26 March 2014 – The Royal Society for the Prevention of Accidents has launched a new version of its special website for parents...

Celebrity support for RoadSafe for Parents

3 February 2011 – RoadSafe's new campaign - RoadSafe for Parents - reminds mums and dads of their unique ability to keep young...

British 2019 Action Plan

19 July 2019 – The Department for Transport has set out a major package of measures to reduce the number of people killed and...

Reckless rural driving

9 July 2007 – Reckless rural driving is putting lives at risk, with motorists aged under 25 most to blame, it was revealed...

IAM publishes road safety manifesto

14 November 2014 – One of the more radical ideas in the IAM manifesto, which is designed to cut the unacceptable number of road...

Seeking a Perfect Partner?

27 February 2007 – On 13 February 2007, at the Woodlands Conferencing Centre in Chorley, the Lancashire County Council Road Safety...

New report confirms young driver risk

20 July 2012 – Key findings of a report, 'Young Drivers at Risk', issued by the AA Charitable Trust and the Make Roads Safe...

Graduated licensing for young drivers

17 July 2013 – Story from the RAC Foundation One in five young drivers (17-24 year-olds) will have an accident within six...