Slower Speed to be UK Road Safety Week Focus

4 July 2012

Road Safety Week 19-25 November 2012 to focus on Slower speeds = happy people

The charity Brake, which coordinates the Week, is encouraging organisations, particularly fleet operators, to start planning now how they will take advantage of the event to promote safe driving to staff and show their commitment to road safety in the wider community. Organisations can log onto the Road Safety Week website to get ideas and register to receive free resources to help them take part.

Road Safety Week, now in its 16th year, is a great time to run training or awareness-raising activities for employees to promote a safe driving culture, or launch new policies and initiatives aimed at reducing crashes or promoting sustainable travel. It’s also an opportunity for organisations to gain valuable media recognition and engage the community to raise awareness about road safety as part of their CSR strategy.