Look Out for Each other

20 September 2012

Following a summer of cycling headlines, a new THINK! Campaign, ‘THINK CYCLIST’, calls on drivers and cyclists to stay safe this autumn by looking out for each other – pointing out that drivers and cyclists have more in common than is often realised. With 80% of cyclists holding a driving licence, and 1 in 5 drivers cycling at least once a month , they are often the same people.

The campaign follows research which shows that 25% of UK adults are noticing more cyclists on the roads after our cycling summer of success.

The THINK CYCLIST poll has also showed that cyclists and drivers agree on how to stay safe on the road.

Looking twice for each other when turning or at junctions came out top for both as the precaution that would avoid the most collisions (41% of regular cyclists, and 35% of regular car drivers).

Both also agree on how to make things better, with 67% of cyclists and 59% of drivers saying that giving each other space on the road was in their top three ways of making cyclists and drivers more visible to road users.