Home Menu Search

Look Out for Each other

20 September 2012

Following a summer of cycling headlines, a new THINK! Campaign, ‘THINK CYCLIST’, calls on drivers and cyclists to stay safe this autumn by looking out for each other – pointing out that drivers and cyclists have more in common than is often realised. With 80% of cyclists holding a driving licence, and 1 in 5 drivers cycling at least once a month , they are often the same people.

The campaign follows research which shows that 25% of UK adults are noticing more cyclists on the roads after our cycling summer of success.

The THINK CYCLIST poll has also showed that cyclists and drivers agree on how to stay safe on the road.

Looking twice for each other when turning or at junctions came out top for both as the precaution that would avoid the most collisions (41% of regular cyclists, and 35% of regular car drivers).

Both also agree on how to make things better, with 67% of cyclists and 59% of drivers saying that giving each other space on the road was in their top three ways of making cyclists and drivers more visible to road users.
 

Related news, events and information

Think Bikes Campaign Launched

7 March 2014 – Dramatic new figures from The AA show that nine out of ten drivers (93%) admit it is sometimes hard to see...

Safety in Numbers

21 May 2009 – CTC proposes a 'New Vision for Cycling': Cycling gets safer the more cyclists there are. The UK's National...

Highway Code changes

24 October 2018 – Story from Road Safety GB. The new Highway Code will highlight how to avoid the dangers of close passing a...

Department for Transport launches latest THINK! campaign

11 October 2014 – The Department for Transport has launched its latest THINK! road safety campaign today to warn drivers of the...

Urgent action needed to tackle deaths of pedestrians and cyclists

31 January 2020 – Press release from the European Transport Safety Council. Deaths of cyclists in the EU have fallen eight times...

Think Cycling Campaign Evaluation

12 March 2014 – Evaluation documentation for the Department for Transport campaign THINK! Cycling. This includes pre and post...

In the driving heat

9 May 2012 – To help drivers stay safe and enjoy their driving this summer, the IAM has launched a new website,...

Successful Think! Cycle Safety Campaign Expanded

25 March 2014 – A campaign designed to improve safety for cyclists will be launched in key cities for a second time following a...

THINK! Biennial Survey

6 June 2016 – While drink driving remains the key road safety issue that people think the government should address, the...