Think Bikes Campaign Launched

7 March 2014

Dramatic new figures from The AA show that nine out of ten drivers (93%) admit it is sometimes hard to see cyclists while driving and more than half (55%) are often ‘surprised when a cyclist appears from nowhere’.

These are the results of an AA-Populus poll of 17,629 drivers. A previous AA-Populus poll showed 85 per cent of drivers think motorcyclists are sometimes hard to see and more than half (57%) are often ‘surprised when a motorcycle appears from nowhere’.

As a result of these findings the AA and the AA Charitable Trust have got together, with support from British Cycling and The Motorcycle Industry Association, to launch a national 'Think Bikes!' awareness campaign.