Cost negative programme improves safety

16 September 2013

McKinsey has developed a road-safety cost curve that makes it possible to compare the impact and expense of different road-safety countermeasures and has researched more than 200 of them in the academic and corporate literature. One European city that has been using this approach plans to invest approximately €5 million a year through 2020 in a variety of prioritized countermeasures expected to cut traffic fatalities and severe injuries in half. A large proportion of these investments will be funded by reallocating resources already in the budget, and not new money. Ultimately, the program will be cost negative, saving the city about €60 million a year.

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For a more complete discussion of this research, including how to build and tailor the cost curve, download the full report, A cost-effective path to road safety (PDF–3.3MB