Blockbuster launched to drive down young casualties
Road Safety Scotland has developed a new multimedia campaign to encourage a change in young drivers' behaviour on country roads.
In recognition of the challenges involved in targeting this young audience, an integrated multimedia solution was created. The campaign uses media channels in a way designed to disrupt and distract the audience. This strategy underpins the message that ‘one distraction is all it takes’ to cause an accident.
More on the LARSOA web site.
Related news, events and information
Think Mates for Life Campaign re-Launched.
21 November 2022 – THINK! is relaunching its Mates for Life drink drive campaign. The short films show a young man encouraging his...
New UK Speeding Campaign
28 January 2021 – Following an uplift in the proportion of vehicles speeding in the first national lockdown, THINK! is has...
THINK! Speeding campaign relaunch
30 January 2024 – THINK! has relaunched their speeding campaign which aims to raise awareness of the impact that not driving at...
National Highways
11 May 2022 – National Highways makes safety its number one priority - any death on our roads is one too many. Its current...
Think launches new Speeding campaign
6 March 2023 – Speed kills and injures 54 young people every week in UK. But despite this, only 32% of young men consider it...
Hands on the wheel? Hands off your phone."
25 March 2022 – Today, THINK! is launching the Guardian Mates campaign, to tackle handheld mobile phone use among young...
Road Safety Scotland and the Scottish Government
16 December 2020 – How Gran kept young drivers safe on Scotland's roads. Using video, digital and social content delivered via...
THINK! is re-launching the Pint Block campaign
26 August 2021 – THINK! is re-launching the Pint Block campaign to shift attitudes and behaviours among young men towards drink...
THINK! Restart Activity
10 August 2020 – THINK! has launched a new series of social films in response to easing of Covid-19 restrictions and high-risk...