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National Highways

11 May 2022

National Highways makes safety its number one priority – any death on our roads is one too many.

Its current campaign is centred on directing drivers to the ‘Driving on Motorways’   hub providing information on smart motorways and how to drive safely on them. The primary audience for this campaign is all drivers with a focus on a secondary audience of young females.

The hub carries much valuable information and engaging video material including a road trip along a smart motorway with  presenters Suzi Perry and Ortis Deley.

 

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