Home Menu Search

Car Manufacturers start using ESC promotional logo

4 February 2009

Car manufacturers in Europe have started to use the " ESC ON BOARD" logo developed by the eSafetyAware! platform. The logo can be used in all marketing material, advertisements, articles and information material made available in print (magazines, newspapers), on the internet, via television, press releases and any other consumer-directed marketing communication. It can be used by OEMs with ESC as standard in the full model range from entry range to top motorisation/ trim level and only for countries where this apply.

Following Euro NCAP's recent decision to award only 5-stars to new cars with ESC on board, it is anticipated that more and more carmanufacturers will use the logo in their marketing.

More ESP News here.

Related news, events and information

ESC installation to count in NCAP Star Rating

11 February 2009 – An increasing number of new cars on sale in the UK are equipped with life-saving electronic stability control...

eSafety Survey reveals low understanding of benefits

31 May 2011 – Electronically Stability Control (ESC) has been hailed as the most important safety technology since the seat...

More cars should have life-saving technology

14 July 2010 – RoadSafe supported the annual eSafety Challenge, which called for more cars to have life-saving crash avoidance...

e-SafetyAware

28 January 2007 – The head of the US National Highway Safety Administration, Nicole Nason has urged the United Nations to take...

Consumers can help reduce road deaths

25 June 2010 – Technology must be used to continue the decline in casualties on Britain's roads, says RoadSafe. Director,...

ESC – Three letters to save lives

2 July 2008 – Electronic Stability Control - ESC - has been hailed the greatest road safety innovation since the seatbelt....

Consumers International has joined the #STOPTHECRASH partnership

20 January 2016 – Consumers International (CI), the voice of the world's consumers, has joined the #STOPTHECRASH partnership led...

Arval leads the way with Road Safety Working Group

28 November 2008 – The first meeting of Arval's Road Safety Working Group took place on 30th October at Rockingham Motor...

New Speed Management Manual

3 March 2008 – The management of speed remains one of the biggest challenges facing road safety practitioners around the world...