ESC Campaign launched in China

22 April 2009

On 16 April 2009, a Chinese ESC campaign to promote the life-saving technology Electronic Stability Control (ESC) was launched at Beijing Proving Ground for Highway and Traffic (BJPG). The ESC campaign is part of the National Road Safety Action Plan launched recently by the Chinese Ministry of Science and Technology (MOST), the Ministry of Public Security (MPS), and the Ministry of Transport (MOT), and aims to raise awareness of ESC and increase the uptake of the technology. The launch was attended by Jean Todt, President of eSafetyAware, and Global Road Safety Ambassador Michelle Yeoh.