Royal Award for Driving for Better Business
Driving for Better Business (DfBB) has won a Prince Michael International Road Safety Award. This a communications programme works on the premise that employers perform a critical role in the safety of their drivers and other road users. The programme provides information and resources to ensure employers make effective interventions with their drivers and vehicles to improve safety and risk management. Originally established as a business to business programme and delivered by RoadSafe with DfT funding. It is now led by National Highways.
Supporting employers in the management of work-related road risk (WRRR), the programme provides free resources, case studies highlighting good practice, a collaborative community of professionals and employers, accessed through a dedicated website
DfBB vision is “a world where those who use the roads for work do so safely, efficiently and sustainably". The aim is to Improve awareness of WRRR, employers’ duty of care and employees’ responsibility, our ambition is to bring about a radical change in how organisations think about WRRR. Its mission is to improve the levels of compliance for all those who drive or ride for work by demonstrating the significant business benefits of managing WRRR more effectively. Strategic and delivery partners support the aims and objectives of the programme, and support the wider DfBB community providing thought leadership, knowledge, and expertise.
Congratulating National Highways on his award Prince Michael said: 'The approach taken to promote the critical role of employers in delivering road safety by highlighting the many business benefits that stem from good management is truly innovative. Your programme is a fine example of what can be done by sharing good practice and through inspiring leadership. I am sure it can be replicated elsewhere'
Related news, events and information
Driving for Better Business
29 November 2021 – Driving for Better Business (DfBB) is a communications programme works on the premise that employers perform a...
Action-packed year for Driving for Better Business
6 January 2022 – 2021 was a year of launches, leadership, partnerships, accolades and awards for Driving for Better Business...
Driving for Better Business Regional Managers
24 January 2018 – The Driving for Better Business (DfBB) campaign was launched on 2007 and is now well-established as a way of...
PLUS Malaysia wins prestigious Prince Michael International Road Safety Award
10 December 2019 – PLUS Malaysia Berhad (PLUS) is the first Asian highway company to receive the prestigious Prince Michael...
Award for Driving for Better Business
29 March 2019 – We are delighted to report that Driving for Better Business has been recognised in this year's Highways England...
Business Champions in PRAISE Reports
21 November 2011 – The European PRAISE programme features a series of 7 Thematic Reports providing good practice case-studies, the...
McLaren Automotive becomes a Driving for Better Business Champion
1 November 2017 – McLaren Automotive, the world-renowned British sports and supercar maker, is the latest organisation to join...
Awards recognition for RideFree scheme
6 July 2020 – A scheme which aims to improve the safety of young motorcyclists - by improving CBT training - has been named...
Top Fleet Awards for Business Champions
19 May 2010 – Two of RoadSafe's Driving for Better Business champions have received national recognition for their commitment...