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THINK! relaunches its Travel Like You Know Them campaign

4 August 2023

The government has re-launched its campaign helping to improve road safety for all by reminding people to Travel Like You Know Them.

The relaunch of the THINK! campaign offers a snapshot into the lives of others, aiming to help people see beyond the mode of transport and improve understanding of how others see and use the road.

The campaign speaks to everyone who uses the road, with an emphasis on those who have a greater responsibility to reduce the risk they may pose to others.

People are again being encouraged to:

  • give priority at junctions to people cycling straight ahead and people waiting to cross or already crossing the road
  • pass horse riders at under 10mph and allow at least 2 metres of space and keep to a low speed when passing people walking on the road
  • leave at least 1.5 metres when overtaking cyclists at speeds of up to 30mph, and give them more space when overtaking at higher speeds
  • remember that people cycling may ride 2 abreast or in the centre of the lane if it is safer to do so, pulling in when safe to allow vehicles to overtake

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