Voluntary training for European riders – a safety culture benefiting all road users

7 May 2025

The European Association of Motorcycle Manufacturers (ACEM) together with the Fédération Internationale de Motocyclisme (FIM) have launched “Learn – Ride – Enjoy – Repeat” , a European-wide Campaign designed to encourage novice and experienced riders to take high-quality voluntary motorcycle training.

As motorcycling continues to serve as a key mobility and leisure tool for millions across Europe, improving rider safety remains a top priority. Research shows that human factors play a decisive role in motorcycle accidents, reinforcing the need for lifelong learning and continuous training.

The Campaign builds on the success of the European Motorcycle Training Quality Label – voluntary certification of high-quality post-license training courses across Europe. As motorcycling continues to serve as a key mobility and leisure tool for millions across Europe, improving rider safety remains a top priority.