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Crash Avoidance

21 July 2014

A growing number of vehicles are becoming available which automatically apply emergency braking to a vehicle if a crash is imminent. Autonomous Emergency Braking (AEB) technology enables a vehicle to avoid a low-speed car-to-car impact, which would typically lead to substantial vehicle damage or claims for whiplash injuries, or mitigate a high speed crash reducing injury and damage.

A real world study from the Insurance Institute for Highway Safety in the US showed that AEB reduces crashes by up to 25%. Following analysis by Thatcham on the potential benefits of widespread adoption of low-speed AEB into the UK fleet, UK insurers have incentivised the adoption of AEB systems into new cars. A significant reduction has been offered to the insurance group rating of vehicles which have AEB as standard fit.

Further information about cars fitted with AEB is available from our eSafety Aware partner Thatcham here.

Learn more about Autonomous Emergency Braking, and many other crash-reduction technologies including Adaptive Cruise Control, Lane Keeping and Parking Assistant by attending an industry technology briefings to be held in association with eSafetyAware partners. The briefings will include hands-on experience and will be held this year on:

26th Sept
15th Oct
12th Nov

• The mandatory requirement for ESC braking systems from November 2014 enables chassis system engineers to network additional safety and driver assistance technologies including Autonomous Emergency Braking, Adaptive Cruise Control, Lane Keeping and Parking Assistant

• The EuroNCAP rating scheme now includes provision for driver assistance technologies drawing from a range of new testing protocols
• End-user driver surveys highlight an increasing requirement for Advanced Driver Assist Systems

The programme will provide attendees with an overview of Advanced Driver Assist Systems, their contribution to road safety and EuroNCAP testing ratings.

This technology briefing and hands on driving experience will be held at the MIRA proving grounds in Warwickshire, CV10 0TU. The technology briefings programme is supported by ACFO.

Please email eSafety@mobilepromotions.com confirming your preferred date and number of attendees. Their events administration service will assist you with your course booking and invoicing requirements.