Home Menu Search

Fall in Drink Driving Offences

18 January 2008

The number of motorists caught drink-driving over the Christmas period fell by nearly a fifth, figures show.

The UK THINK! Christmas Drink Drive campaign was launched on Friday 30 November. Following the successful launch of the new approach in July 2007, we will be continuing with the same strategy for Christmas.

The aim of the campaign was to confront the target audience with the bleak reality of getting caught drink driving in order to get them to resist the temptation of having a second pint then driving this Christmas. The key message is 'That pint could come between you and Christmas', which will also be used as a strapline in the advertising materials.

The current leaflet and posters are relevant for the Christmas campaign and are currently available to be viewed and ordered directly from the THINK catalogue.

The team is always willing to support professionals across the world with the advice

Full details here

More information available here .

Related news, events and information

THINK! Christmas Drink Drive Campaign

30 November 2018 – This Christmas the THINK! campaign wants to encourage young men to step in when their mate is tempted to drink...

A new campaign to get us thinking: 'Safer Vehicle Choices Save Lives’

4 July 2018 – After many years seeing the number of lives lost on our roads decrease, concerningly, this trend has reversed...

New THINK! website launched

7 October 2018 – The new THINK! website has been launched. It is easier to navigate, helping you find the information you need...

#3500LIVES campaign: global celebrities unite to urge personal and political action for safer roads

28 March 2017 – Story from the FIA Foundation. Rafael Nadal, Pharrell Williams and Nico Rosberg are amongst the stars featured...