Car Manufacturers start using ESC promotional logo
Car manufacturers in Europe have started to use the " ESC ON BOARD" logo developed by the eSafetyAware! platform. The logo can be used in all marketing material, advertisements, articles and information material made available in print (magazines, newspapers), on the internet, via television, press releases and any other consumer-directed marketing communication. It can be used by OEMs with ESC as standard in the full model range from entry range to top motorisation/ trim level and only for countries where this apply.
Following Euro NCAP's recent decision to award only 5-stars to new cars with ESC on board, it is anticipated that more and more carmanufacturers will use the logo in their marketing.