Home Menu Search

Car Manufacturers start using ESC promotional logo

4 February 2009

Car manufacturers in Europe have started to use the " ESC ON BOARD" logo developed by the eSafetyAware! platform. The logo can be used in all marketing material, advertisements, articles and information material made available in print (magazines, newspapers), on the internet, via television, press releases and any other consumer-directed marketing communication. It can be used by OEMs with ESC as standard in the full model range from entry range to top motorisation/ trim level and only for countries where this apply.

Following Euro NCAP's recent decision to award only 5-stars to new cars with ESC on board, it is anticipated that more and more carmanufacturers will use the logo in their marketing.

More ESP News here.

Related news, events and information

Global NCAP launches Safer Choice Africa Award

2 May 2018 – Following the announcement of the Safer Choice India Award at the Delhi motor show, Global NCAP is now...

EuroNCAP Results

31 August 2016 – Euro NCAP is committed to providing reliable, comprehensive and timely consumer information on the safety of...

Twelve major Chinese car brands have announced decision to fit all models with ESC

18 October 2017 – Story from Global NCAP. Twelve major Chinese car brands announced today their decision to fit all new models...

Malaysia Announces Electronic Stability Control Legislation

29 November 2016 – The Malaysian government today announced its intention to legislate for the introduction of electronic...

Life Saving Car Testing celebrates 20th anniversary

2 February 2017 – As Euro NCAP celebrates its 20th anniversary we should acknowledge its contribution to saving 182,000 killed...

Bosch analysis highlights growth in popularity of driver assistance systems

13 March 2018 – Bosch analysis highlights growth in popularity of driver assistance systems: Analysis shows automated parking...