e-Safety Challenge

26 June 2009

RoadSafe is supporting The e-Safety challenge to focus on innovative vehicle safety technologies and the potential lives to be saved on the roads through increased deployment of these technologies. An important obstacle for deployment is the lack of awareness among both policy makers and end users, which is affecting the policy support, user expectations and readiness for change.

In addition to ESC – the most significant safety innovation since the seat belt, which can save at least 4,000 lives in Europe alone and prevent more than 100,000 injuries, a range of new technologies are likely to save even more lives, these include:

• Lane support systems
• Blind spot monitoring
• Speed alert
• Warning and emergency braking systems