Delivering data-driven interventions

15 October 2024

Detailed speed data, provided by the Road Safety Foundation in collaboration with The Floow is empowering authorities across the West Midlands to deliver data-driven interventions.

With funding from partnered with The Floow to collate billions of anonymised speed measurements from journeys in the West Midlands.

Traditionally, road safety professionals have relied on spot speed surveys to inform their work. Now, with telematics data sourced from connected vehicles, mobile apps and insurance products, they can access comprehensive speed information across the entire road network.

The Floow’s dataset, primarily drawn from insurance products, was integrated into a portal designed for wide range of road safety stakeholders, including local road authorities, parish councils, police forces, and researchers.

The report is available here.