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Eyes Up, Slow down, Cross safely

8 April 2024

THINK! is launching a new ‘ Safe Adventures ’ campaign, aimed at raising awareness and providing solutions for the key road safety risks children face when they start independent journeys to new secondary schools.

Road casualty data shows that child pedestrian casualties more than double between the ages of 9 to 11. Statistics show that the leading contributory factors for pedestrian casualties of children 0-15 are:

  • Failure to look properly
  • Pedestrians being careless or in a hurry
  • Crossing the road by parked vehicle

The campaign encourages parents to:

  • Practice the journey to school with their children
  • Role model best practice behaviour (e.g. put your phone away)
  • Have a conversation on road safety as part of the preparation for changing schools

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