Live Fast Die Old Motorcycle Campaign
The Scottish Government and Road Safety Scotland’s Live Fast Die Old motorcycle safety campaign returns for the 2024 motorbike season.
Bikers account for 17% of road deaths in Scotland, with negotiating bends and overtaking among the riskiest manoeuvres.
The campaign, will run until 29 September and feature a series of films which highlight the thrill of riding in beautiful landscapes, while reminding bikers to enjoy Scotland’s roads safely.
The dedicated ‘Live Fast Die Old’ website will house the campaign content. Representatives from the ‘Live Fast Die Old’ campaign will also be attending this year’s Thunder in the Glens Festival in Aviemore (23-26 August 2024).
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