New pedestrian Crossing Design
UK’s first nudge-behaviour trial for a new style of potentially life-saving pedestrian crossings, has been launched in Liverpool.
Liverpool has been chosen to host the experiment, along with Hull, as it has one of the highest rates of adult deaths or serious injuries (KSIs) for pedestrian collisions in the UK Metropolitan Boroughs – at 99 per 100,000 people.
The trials also form part of a wider strategy devised by the council and road safety partners to help bring down that number, which has been steadily falling since 2012.
he innovative designs have been created by So-Mo, a behavioural science company based in the North West, following an in-depth insight study into pedestrian behaviour in the urban environment. The designs were brought to life in collaboration with Liverpool based designers Smiling Wolf and were developed in consultation with disability groups.
The trials are supported by the UK Road Safety Trust, with additional funding from Merseyside Road Safety Partnership.
Related news, events and information
TfL to conduct green light trials for cyclists
14 June 2015 – Story from RoadSafety GB The trials, which are taking place in London on Cycle Superhighway 3, detect the...
'Tiny Giants' Road Safety Plays in May and June
22 May 2008 – Tiny Giants are a not for profit organisation based in Liverpool. They are commissioned by local government...
Ho Chi Minh City adopts pedestrian school safety plan
10 May 2018 – Story from the FIA Foundation. The new pedestrian safety plan in District 6 of the Vietnamese city will...
Strategic approach to pedestrian safety
13 April 2015 – This report available on the UK Knowledge Centre presents the results of a TRL review of the relevant technical...
Research identifies side road designs to support new Highway Code
2 June 2023 – New research from the University of the West of England (UWE) has identified side road designs that encourage...
The IAM calls for an even greater focus on pedestrian protection
9 September 2015 – Story from the IAM. The charity is calling for an even greater focus on pedestrian protection to make cars...
Agenda complete ahead of 2019 Data Analysts’ Conference
20 February 2019 – Organised by Road Safety GB in partnership with Agilysis, the fourth edition of 'Joining the Dots' will take...
Dubai Auditing of Existing Roads – Innovative Action Decade
14 December 2022 – Based on the Safe System Approach policy adopted by Dubai's Roads & Transport Authority and current practices,...
RAC publishes new report on driver behaviour
8 January 2015 – The RAC has published a new report concerning young adults' licence-holding and driving behaviour in the...