95 Alive - York and North Yorkshire Success

3 March 2010

The target to save 95 lives on the roads of York and North Yorkshire between 2005 and the end of 2010 has almost been achieved with nearly a year to go. Ninety one people are alive today who might otherwise have died if casualties had carried on at the rate of four years ago.

95 Alive - the York and North Yorkshire Road Safety partnership - was set up by the North Yorkshire County Council, the City of York Council, the North Yorkshire Police and the North Yorkshire Fire and Rescue. The partnership has worked hard to coordinate the efforts of the key partners to deliver the message that road crashes are preventable not inevitable. Fatalities for last year in the area were the lowest ever recorded since the County Council started keeping the data twenty years ago.

Partnership campaigns have concentrated on motorcycles, seat belts, distraction driving, speeding, drink and drug driving and driving for work. In its work on driving for work, the partnership works closely with the Department for Transport’s Driving for Better Business campaign. Driving for Better Business promotes the importance of leadership and proportionate risk management in driving for work. It highlights the business benefits of effective management of work related driving.

North Yorkshire County Council’s Assistant Director for Highways David Bowe, Chair of 95 Alive said:” The aim to save 95 lives was a very ambitious target, to have reached 91 at this stage is rewarding.