Think Annual Survey

28 May 2012

Drink driving, use of mobile phones without a hands-free kit, speeding, drug driving and careless driving are perceived as the most important issues for the government to address to improve road safety, according to the recent THINK! Annual Survey.
 
The survey measures road safety attitudes and behaviour among the British population. A total of 2,007 interviews were conducted in Great Britain by TNS-BMRB, with those aged 16+.

The survey covers:

• Awareness of, attitudes towards, and perceptions of the THINK! road safety brand;

• Attitudes towards road safety and its perceived importance in relation to other social issues;

• Attitudes towards driving, and influences on driving behaviour;

• Driving and road safety behaviour among different users, including the prevalence of dangerous driving behaviour.

61% of respondents agreed that traffic calming measures make roads safer; 29% agreed that roads are safer than they were five years ago; and 28% agreed that there are now more police officers on the roads than before. ‘Road rage’ is identified as the least important road safety issue for the government to address.

The influences likely to encourage people to drive safely remain the same as 12 months ago, namely: ‘visible police presence’, ‘speed cameras’, ‘threat of prosecution’ and ‘family’.

In terms of which transport is considered safest, walking and trains came out top, with bicycles and motorcycles considered the least safe of all modes of transport.
 
Click here to read the full report.