Home Menu Search

Crash Avoidance

21 July 2014

A growing number of vehicles are becoming available which automatically apply emergency braking to a vehicle if a crash is imminent. Autonomous Emergency Braking (AEB) technology enables a vehicle to avoid a low-speed car-to-car impact, which would typically lead to substantial vehicle damage or claims for whiplash injuries, or mitigate a high speed crash reducing injury and damage.

A real world study from the Insurance Institute for Highway Safety in the US showed that AEB reduces crashes by up to 25%. Following analysis by Thatcham on the potential benefits of widespread adoption of low-speed AEB into the UK fleet, UK insurers have incentivised the adoption of AEB systems into new cars. A significant reduction has been offered to the insurance group rating of vehicles which have AEB as standard fit.

Further information about cars fitted with AEB is available from our eSafety Aware partner Thatcham here.

Learn more about Autonomous Emergency Braking, and many other crash-reduction technologies including Adaptive Cruise Control, Lane Keeping and Parking Assistant by attending an industry technology briefings to be held in association with eSafetyAware partners. The briefings will include hands-on experience and will be held this year on:

26th Sept
15th Oct
12th Nov

• The mandatory requirement for ESC braking systems from November 2014 enables chassis system engineers to network additional safety and driver assistance technologies including Autonomous Emergency Braking, Adaptive Cruise Control, Lane Keeping and Parking Assistant

• The EuroNCAP rating scheme now includes provision for driver assistance technologies drawing from a range of new testing protocols
• End-user driver surveys highlight an increasing requirement for Advanced Driver Assist Systems

The programme will provide attendees with an overview of Advanced Driver Assist Systems, their contribution to road safety and EuroNCAP testing ratings.

This technology briefing and hands on driving experience will be held at the MIRA proving grounds in Warwickshire, CV10 0TU. The technology briefings programme is supported by ACFO.

Please email eSafety@mobilepromotions.com confirming your preferred date and number of attendees. Their events administration service will assist you with your course booking and invoicing requirements.


Related news, events and information

Bosch analysis highlights growth in popularity of driver assistance systems

8 March 2018 – Bosch analysis highlights growth in popularity of driver assistance systems: Analysis shows automated parking...

Collision Avoidance Technology Demonstrations

1 December 2017 – As part of the Driving for Better Business campaign RoadSafe, in conjunction with the Stop the Crash...

Casualties fall as a result of active safety systems on cars

21 January 2018 – As reported in Fleet News, systems that mitigate driver errors and prevent accidents are now available on...

e-Safety Technology Briefings

16 April 2013 – In partnership with other eSafety Aware members in the UK, we will be delivering a programme of...

Britain in The Slow Lane when Adopting e-Safety Technologies

1 June 2011 – Fleets and private new car buyers in Britain are in the slow lane compared with some other European countries...

Pedestrian AEB comes out top

15 January 2017 – All ten finalists in this year’s What Car? Safety Award featured Pedestrian Autonomous Emergency Braking (AEB)...

Do you drive one of the safest cars of 2019?

13 December 2019 – Story from Thatcham Research media Centre. The 10 safest cars of 2019 have been revealed by automotive...

Stop the Crash Experience Life Saving Technology

1 November 2017 – Advanced Driver Assistance Systems (ADAS) technology is proven to reduce collisions and costs, yet take up of...

Advanced braking reduces crashes

26 June 2013 – New and advanced safety technologies are considerably broadening the automotive safety landscape. These systems...