"Safety and Mobility for All"

8 July 2014

Story from Newspress.

"Safety and Mobility for All,” an educational game designed to heighten the awareness of children ages seven to twelve to road safety and sustainable mobility is now available in a digital version.

The program has been expanded this year with a new educational section: a serious game for children ages seven to twelve years. It is designed to be played at home with the family as well as in the classroom or in extracurricular activities as part of educational programmes on the themes of road safety and environmental protection.

Through role-playing exercises, children learn to travel about safely and get an introduction to the driving code (recognising the shapes and colors of signs, understanding lanes and the direction of traffic, taking into account weather conditions, etc...

Claire Martin, vice president, Corporate Social Responsibility, at Renault, says, “Our expanding population, increasing urbanisation and steadily growing automobile fleet contribute to a situation where the number of people injured and killed on the world’s roads continues to be much too high. Seventy percent of the 20 to 50 million annual victims are vulnerable road users, among them many children and teenagers. We therefore believe it is essential to continue our efforts to increase awareness of the risks on the roads. By developing an interactive game inspired by the Safety and Mobility for All programme, Renault is counting on new technologies and fun approaches to reach large numbers of young people so they can play an active role in their own safety.”