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Natonal Award for Norfolk

13 August 2007

A campaign led by Norfolk County Council which helped cut the number of young people killed or injured on Norfolk’s roads last year has won national recognition.

‘Don’t be a Loser   THINK road safety in Norfolk ’ picked up the ‘best Public Sector campaign’ award at the Chartered Institute of Public Relations Excellence Awards in London . The campaign ran from March to December 2006.

The campaign targeted particular unsafe driving practices, urging young people, but also drivers in general, to make changes for the better.

Source: LARSOA www.larsoa.org.uk/news.php?article_id=292

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