Advanced Driver Assistance Technology Demonstrations

14 February 2018

In partnership with Thatcham Research RoadSafe is running a number of demonstration days to allow opinion formers to try out the latest driver assistance technology on both cars and vans. However, there seems to be a barrier to a wider take-up due to a lack of customer knowledge about the different systems available and the business benefits they can bring to fleets.

Advanced Driver Assistance Systems (ADAS) technology is proven to reduce collisions and costs, yet take-up of these systems in the UK is poor. Delegated will be able to explore what the different technologies do, what the benefits are for collision reduction and, more importantly, have a go themselves so they truly understand how these systems can protect drivers in real on-the-road situations.

These events give decision makers a chance to experience the latest systems for themselves, driving in a controlled environment, and in the care of highly trained instructors and engineers. Dealers are normally not permitted to demonstrate these technologies so this could well be the only opportunity you have to see how these new technologies and systems work, and experience how they interact with the driver and the car's other control systems.

Recent events have been attended by representatives of some of the largest and best-known fleets in the UK but the lessons are applicable to any fleet, small or large. The next two events are being held on March 20th and March 21st at the Thatcham Research proving ground. Visit the Driving for Better Business website for more details. Places are strictly limited to 20 on each day to ensure maximum driving time please act quickly to reserve your space. Further events are scheduled for mid April.