Home Menu Search

National Highways Breakdowns Campaign

1 August 2022

Safety is the number one priority for National Highways - any death on our roads is one too many. While these roads are among the safest in the world, there is always an opportunity to make journeys safer, easier and more reliable for users.

The current breakdown campaign aims to improve road users’ awareness and confidence around what to do in the event of a breakdown on a motorway, including those without a hard shoulder, helping people feel more capable and equipped should it happen to them.

The campaign launched in March 2021 on TV, radio, press advertising, out-of-home posters, online and social media, with support from a number of partners . The messages were reinforced with radio, out-of-home, online and social media in a second wave in October 2021, a third wave in February 2022, and now the fourth wave in August 2022.

If you'd like to support the campaign you can download a range of materials here.

 

Related news, events and information

Highway Code Changes - Campaign

2 February 2022 – Following changes to UK The Highway Code that came into effect on 29 January, THINK! has launched a campaign to...

New Drug Driving campaign

7 March 2016 – Drug drive arrests in UK have soared by up to 800% in the 12 months since the introduction of new laws which...

Partner Toolkit at the heart of Scottish Road Safety Week

21 March 2022 – Scotland's first Road Safety Week aimed to encourage the nation's road users to take greater personal...

Think Motorcycle Safety Campaign Launched

20 June 2011 – A new THINK! campaign to help cut the number of motorcyclists killed and injured on Britain's roads has been...

Stakeholder enagagement at the heart of new Scottish Speed Campaign

1 March 2021 – Backing a new national marketing campaign - focusing on speed reduction launched in Scotland is a Stakeholder...

Safer Road User initiatives recognised with Royal Award

10 December 2019 – A number of initiatives have been honoured with a Prince Michael International Road Safety Award at a ceremony...

“Respect Our Road Workers”

6 November 2008 – The Highways Agency manages one of the busiest high-speed road networks in the world. Because of the high...

#moments2live4

11 March 2022 – #moments2live4 is a global social media campaign to raise awareness on the importance of investing in better...

Motorists warned of the dangers of texting at the wheel

1 May 2009 – The dangers of texting while driving are highlighted in a new hard-hitting THINK! campaign launched today after...